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Diversity and Inclusion Hero

Personalizing the Attendee Journey with Diversity and Inclusion

The path to a more diverse and inclusive event is the epitome of an intentionally crafted event design that can reap major benefits. It puts audience-centricity at the core of each factor in play – experience and content design, set-up, seating, communications and event staffing, to name a few.

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Knowing How to Measure Experiential Marketing Amplifies Event ROI

Experiential marketing can be extremely valuable for brands, but you can’t fully understand it without knowing how to measure success. Here’s how to do that.

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The 3 D's of B2B Interactive Marketing: How to Practice Digital Empathy

B2B interactive marketing is a level up on traditional content marketing. It's a marketing and communications strategy that responds to the way audiences absorb and generate content by putting the premium on audience input. This allows brands to tell relevant stories that truly engage their audiences.

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Refresh Your User Conference as a True Brand Experience

Refresh Your User Conference as a True Brand Experience

If you’re looking to elevate your next conference to a higher level of engagement and brand experience—worthy of your place in the market and vision for growth—consider the following...

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Creating Micro-Moments with Content to Increase Brand Engagement

When InVision identifies personas for B2B client programs, we look at the characteristics of a typical audience member – those with similar professional backgrounds and roles, and then uncover the distinctions that differentiate a persona from other audience members. Our goal is to create a communications strategy grounded in a nuanced picture of our audiences so we can better personalize and humanize the conversation.

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Finding Great Content to Mark the Journey

Finding Great Content to Mark the Journey

In business, every piece of content shared is a part of your organization’s storyline and is essential to your brand communications and overall brand experience. Understanding the kinds of stories to tell that support brand and business objectives help shape a storyline that connects the audience to a bigger picture. Read on to learn about the four ways on how you can make an impact with your content.

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Think Beyond the Sliver

Learn how to drive efficiencies across your portfolio of events by transcending the “sliver in time” to engage your audience early and often – thereby demonstrating ROI, driving measurable results, and meeting strategic business objectives.

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Find Your Agency Soulmate

Find Your Agency Soulmate: A Guide to Selecting an Agency Partner

If you’re in the market for a new agency or questioning whether your current agency is capable of more, there is certainly no shortage of options from which to choose. But having so many options can actually make the job of finding the right agency more daunting. And with so much change happening in your business, and in the industry in general, it’s hard to keep up. It’s an increasingly noisy world out there, and you have a lot to get through to your audiences.

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Brand Experiences

4 Ways to Evolve Your Event Strategy and Brand Experiences

People expect more from brands in 2019 than catchy slogans and interesting logos. They even expect more than top-quality products and services. These days, customers more or less demand a total brand experience.

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