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10.10.2019

The 3 D's of B2B Interactive Marketing: How to Practice Digital Empathy

B2B interactive marketing is a level up on traditional content marketing. It's a marketing and communications strategy that responds to the way audiences absorb and generate content by putting the premium on audience input. This allows brands to tell relevant stories that truly engage their audiences.

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Refresh Your User Conference as a True Brand Experience
10.09.2019

Refresh Your User Conference as a True Brand Experience

If you’re looking to elevate your next conference to a higher level of engagement and brand experience—worthy of your place in the market and vision for growth—consider the following...

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10.03.2019

Creating Micro-Moments with Content to Increase Brand Engagement

When InVision identifies personas for B2B client programs, we look at the characteristics of a typical audience member – those with similar professional backgrounds and roles, and then uncover the distinctions that differentiate a persona from other audience members. Our goal is to create a communications strategy grounded in a nuanced picture of our audiences so we can better personalize and humanize the conversation.

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