Invision Logo
How to Make Your Next Virtual Event More Inclusive
07.06.2020

[ Trade Show News Network ] How to Make Your Next Virtual Event More Inclusive

Whether it's a live or digital event, it's a common misstep for event planners to create an experience for attendees who make up the majority. How can you design a more inclusive event that considers all diverse needs and backgrounds?

Read More
Diversity and Inclusion Hero
11.14.2019

Personalizing the Attendee Journey with Diversity and Inclusion

The path to a more diverse and inclusive event is the epitome of an intentionally crafted event design that can reap major benefits. It puts audience-centricity at the core of each factor in play – experience and content design, set-up, seating, communications and event staffing, to name a few.

Read More
Hypersonalization
11.06.2019

Hyper-personalizing Your Communications Strategy

Personalized moments make us feel good, and facilitate a positive brand experience that inspires loyalty. But that’s all these moments do. They can’t analyze specific behaviors or communication preferences, or more importantly, predict future patterns—hyper-personalized experiences can.

Read More
Creating Micro Moments Hero Image
10.03.2019

Creating Micro-Moments with Content to Increase Brand Engagement

When InVision identifies personas for B2B client programs, we look at the characteristics of a typical audience member – those with similar professional backgrounds and roles, and then uncover the distinctions that differentiate a persona from other audience members. Our goal is to create a communications strategy grounded in a nuanced picture of our audiences so we can better personalize and humanize the conversation.

Read More