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5 Rules for Driving Digital Event Success

Today's climate has placed immense pressure on our industry to adjust to and craft engaging digital experiences. As we move forward, it's important to think outside of the box and reflect on an approach that's both compelling and effective for our audiences. Click to read five focus areas that will help drive digital success in 2021 by InVision's Digital Experience Director Ray McCarthy Bergeron.

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5 G Enables Better Experiences

[Corporate Event News] How 5G Will Enable Better Audience Engagement at Events

By embracing and planning for 5G today, brands will be ready to deliver personalized and immersive experiences that maximize your marketing creativity, audience engagement and business impact.

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Themed entertainment

Themed Entertainment Industry Goes Virtual: What Can We Learn?

How is the themed entertainment industry adapting to virtual? As an industry that also heavily relies on large in-person gatherings, we explored how amusement parks, escape games, haunted attractions, and festivals are creating imaginative digital experiences that engage and entertain their fanbase — giving us inspiration on how to design our own digital events.

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How to Make Your Next Virtual Event More Inclusive

[ Trade Show News Network ] How to Make Your Next Virtual Event More Inclusive

Whether it's a live or digital event, it's a common misstep for event planners to create an experience for attendees who make up the majority. How can you design a more inclusive event that considers all diverse needs and backgrounds?

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Virtualize Everything

Imagine your executive briefing center or showroom completely virtualized for anyone to experience at anytime. With virtualization on the rise, especially with more people working from home, we can give customers an interactive and digital experience that lets them engage with your product, without leaving home.

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When Everyone is Home by Ce Zanne Albright

When Everyone is Home, Will Everyone Watch?

As we pivot live events to a virtual solution, the mechanics (i.e. selecting a platform, etc.) in how we deliver a client's message may vary. Nevertheless, the strategy behind the creation and delivery of the messages is rooted in one source – the audience. With the majority of the viewing audience working from home, distractions can creep in and the audience might not necessarily be a captive one. So, how do we keep them engaged? CeZanne Albright shares some best practices.

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A Time of Uncertainty Blog 01

A Time of Uncertainty: Employee Communication Planning during COVID-19

During a time of uncertainty, more communication and connectedness is required, not less. With an abundance of confusion around what’s next, employees need support beyond logistical and tactical updates. At InVision, we recommend our clients build out an employee engagement plan that focuses on three key areas: compassion, motivation, and connection.

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Two Hours of Magic Web

“Two Hours of Magic”: Pivoting from a live experience to virtual/digital? Here are a few things to consider.

The coronavirus outbreak has significantly upset the event industry—both B2B and B2C. While some events are being canceled, others are pivoting to virtual/digital experiences in an effort to maintain momentum and support important corporate initiatives.

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Recognition Events

Designing an Effective Recognition Event (Recognition Series #3)

What differentiates meaningful, results-oriented employee recognition events from their fun, but flawed, counterparts? InVision's team of creative and strategic thinkers have mastered the kind of recognition events that indeed entertain their audiences, but also inspire and motivate, recognize and retain them.

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