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04.03.2020

[ Press: Trade Show News Network] 5 Ways to Drive Greater Value For Virtual Event Sponsors

Looking for ways to drive value for sponsors in a virtual events world? Think holistically and leverage the unique aspects of digital to create sponsorship opportunities with impact.

04.01.2020

For Your Consideration: The Audience

In the corporate event space, our world has quickly moved from 90% live to 100% virtual. While we have the tools to bring your event to life, the pivot demands a new way of thinking - and a new audience to consider. Here's some tips on providing content that's both engaging and respectful to your audience's time.

03.24.2020

One Pivot Leads to Another And Everybody Wins!

When software giant Pegasystems made the decision to pivot PegaWorld iNspire from live to virtual, a lot had to change in the course of less than a week. In addition to all of the content planning, logistics, and communications, there was the matter of the entertainment they’d booked for the event. Read on to learn how we pulled it off.

03.13.2020

“Two Hours of Magic”: Pivoting from a live experience to virtual/digital? Here are a few things to consider.

The coronavirus outbreak has significantly upset the event industry—both B2B and B2C. While some events are being canceled, others are pivoting to virtual/digital experiences in an effort to maintain momentum and support important corporate initiatives.

03.10.2020

New "Pivot Playbook" Helps Clients Shift Face-To-Face Events to Digital Experiences

As coronavirus continues its rapid global spread — and continues to drive the cancellation of face-to-face events — InVision Communications has developed and launched a new “Pivot Playbook.” This proprietary playbook steers clients as you make difficult decisions in the face of the outbreak, and supports you in developing engaging experiences on digital platforms.

02.16.2020

When Meeting Face-to-Face Isn’t in the Cards

So, what do companies and attendees do when faced with the prospect of a canceled in-person meeting or event? How do organizations facilitate and drive community and a sense of connection amongst their audiences virtually? With over 30 years in events management and events marketing, we have a few strategies to share.