01.14.2021
5 Rules for Driving Digital Event Success
Today's climate has placed immense pressure on our industry to adjust to and craft engaging digital experiences. As we move forward, it's important to think outside of the box and reflect on an approach that's both compelling and effective for our audiences. Click to read five focus areas that will help drive digital success in 2021 by InVision's Digital Experience Director Ray McCarthy Bergeron.
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12.10.2020
What's Next in the Future of Audience Engagement?
Over the past several months, marketers in every industry had to rapidly transform face-to-face events into virtual ones. But now we’re through the initial shock and it’s time to start prepping for the “Next Normal.” Read on to see how we’re pursuing an entirely new, fluid approach to creating brand experiences.
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09.10.2020
How to Transform Corporate Events Into Catalysts for Change
As events move to digital, it's more important than ever to create personalized journeys with multiple touchpoints if you want to change an audience’s behavior or mindset in the long term.
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09.04.2020
The World’s Biggest Stages Go Virtual: 10 Observations from the RNC/DNC/VMA
How do you reproduce the live, arena-style rituals of amped-up patriotism and musical mind-benders in a pandemic? And what can the events business learn from it? InVision Senior Creative Director Doug Binder takes us through 10 validations and revelations after observing high-profile events.
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08.21.2020
Countdown to New Years! CES Goes Digital
CES has gone digital. We might not be together in Vegas, but the show must go on. Audiences are still expecting a world-class, over-the-top, only-at-CES spectacle that celebrates the best of innovation, design and absolute on-brand magic.
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07.15.2020
Communities Gone Virtual – What We Can Learn from Reality TV
How do you drive lasting engagement beyond the time of your digital experience? A virtual community can go a long way to foster connectivity and build engagement over time. InVision’s Associate Creative Director/Strategist Lauren Rice offers five best practices.
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07.13.2020
Themed Entertainment Industry Goes Virtual: What Can We Learn?
How is the themed entertainment industry adapting to virtual? As an industry that also heavily relies on large in-person gatherings, we explored how amusement parks, escape games, haunted attractions, and festivals are creating imaginative digital experiences that engage and entertain their fanbase — giving us inspiration on how to design our own digital events.
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07.10.2020
Flex Experiences: The Best of Both Worlds
Flex Experiences takes advantage of the “best of both worlds” to achieve an optimal mix of audience reach and brand affinity. Digital excels in driving reach and audience acquisition across a broader footprint; attendance for digital programs can easily cross geographical borders that often limit travel to in-person gatherings.
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07.06.2020
[ Trade Show News Network ] How to Make Your Next Virtual Event More Inclusive
Whether it's a live or digital event, it's a common misstep for event planners to create an experience for attendees who make up the majority. How can you design a more inclusive event that considers all diverse needs and backgrounds?
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