We all know that email marketing and your event website are two of the primary workhorses in any audience acquisition strategy. But in a world where people receive hundreds of emails a day, how can you ensure anyone is even noticing your email, let alone opening and reading it?
Read MoreYour audience acquisition strategy is just begging to be improved with data-driven insights.
Read MoreAcquiring the right audience for your event may be one of the most important elements to achieving event success.
Read MoreFor decades organizations marketed their events in print advertising—mostly in trade journals—or through word of mouth, processing the resulting registrations by fax or business reply card.
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