[Corporate Event News] An Art Director's 5 Best Practices for Designing Digital Event Platforms
Event marketers have long specialized in creating unique one-to-one engagement between brands and attendees. Enabling that same engagement digitally, however, requires a clear understanding of attendees’ digital behaviors.
We have to account not only for the nature and volume of the content they will want to consume in an online environment, but also their preferences and expectations for the environment itself. InVision's Art Director, Stephanie Donlin shares 5 best practices with Corporate Event News for cutting through online noise to drive an immersive experience.